Growing Your Business
Nationally recognized speaker Ken Corbin will present a session entitled Growing Your Business. It’s Ken’s #1 presentation and ultimate guide on Growing Your Business to take your company to the next level. Overnight success stories take years and luck is where preparedness meets opportunity, so instead of thinking outside of the box, get rid of the box!
Ken will discuss the road maps to success … because there are no shortcuts to any places worth going!
Ken Corbin is the recognized leader in exciting and informative programs aimed exclusively at the Manufactured Housing Industry and its communities. He is president of the #1 Sales Center in the country, his company sold more manufactured homes at his address than any other address anywhere in the United States! Ken has been named PROFESSIONAL SPEAKER OF THE YEAR in Housing and Residential Development … and he’s won this award on 3 different occasions!
Ken’s unique marketing and sales strategies will re-energize organizations, dramatically increase prospect traffic and reduce costs per customer. This is a presentation that you will definitely NOT want to miss!
NYS Commissioner Homes & Community Renewal Luncheon Speaker
In February 2017, Governor Cuomo appointed RuthAnne Visnauskas, Commissioner of the New York State Division of Housing and Community Renewal. In March, 2017, Ms. Visnauskas was appointed as the President/CEO of the New York State Housing Finance Agency, the State of New York Mortgage Agency and the New York State Affordable Housing Corporation, the State agencies that comprise New York State Homes and Community Renewal (“HCR”).
RuthAnne previously served as HCR’s Executive Deputy Commissioner for Housing Development, where she was responsible for strategic leadership and oversight of multi-family housing finance programs, the State of New York Mortgage Agency (SONYMA), the Mortgage Insurance Fund (MIF), the Office of Community Renewal and the Office of Faith-Based Community Development Services.
Prior to joining HCR, RuthAnne was Managing Director of the Housing Advisory Board for the Robin Hood Foundation, New York’s largest poverty-fighting organization. The Housing Advisory Board was established to fund initiatives to advance the quantity and quality of affordable housing for low-income New Yorkers.
RuthAnne held also several key positions at the New York City Department of Housing Preservation and Development (HPD), including the role of Commissioner from September 2014 to February 2015. HPD is the nation’s largest municipal housing agency, in charge of the development and preservation of affordable housing and the enforcement of the City’s Housing Maintenance Code.
National Issues Perspective
Lesli Gooch, Ph.D. Senior Vice President of Government Affairs & Chief Lobbyist, MHI
Officials in Washington are making critical decisions every day that impact the manufactured housing industry and the ability of consumers to purchase manufactured homes. With a shortage of affordable housing options across the country, MHI is working to ensure Washington policy makers understand that a robust manufactured housing market is critical to helping solve our nation’s affordable housing crisis. MHI’s Chief Lobbyist will discuss the Association’s legislative and regulatory priorities for the year ahead and how your help at the grassroots level can help support these efforts.
Solving Our Nation’s Affordable Housing Crisis
A mini-white paper with the same title, includes a first time ever working Definition of Affordable Housing, and has housing providers in Washington DC, and elsewhere, talking – for the first time in years – about manufactured housing! Do not be left out of this rapidly trending discussion, pushing for affordable manufactured housing & the land lease community lifestyle. A very exciting offering!
Ask the Marketers Panel with Professional Media Services
“Ask the Marketers”
Come and talk to the esteemed professionals from Professional Media Services. Combined they have over 75 years of experience in the marketing, advertising, and communications world! Learn all about their experiences, and gain insightful information about how you can grow your business. Ask them the tough questions and get real answers about how to build a better marketing plan and increase profits and return on investment. This is your chance to ask your toughest marketing questions and get answers from the team that builds up businesses every day.
Fair Housing Games
Jaime Cain, Esq.
The first of its kind, the games will offer fair housing training in a fun, unique and competitive way. While playing off of some of TV’s most popular game shows like The Price is Right, Who Wants to Be a Millionaire, Wheel of Fortune and Jeopardy, we will test the participants on their fair housing knowledge.
At the end of the games, you’ll walk away with new fair housing knowledge! As a partner in the Commercial Lending & Real state group, Jaime Michelle Cain concentrates her practice on lending as well as leasing and evictions for commercial and residential properties. Ms. Cain represents property management and development
companies to protect their interests.
HCR Manufactured Home Programs
Dina Levy, Senior Vice President, Homeownership and Community Development, NYS Division of Homes and Community Renewal
Dina will discuss the Manufactured Home Advantage Program and the Manufactured Home Park Preservation Program. These brand new funding sources are exciting!
The Manufactured Home Advantage Program offers two ways for park owners and residents to maintain affordable, modern and attractive communities across the state. With a Manufactured Home Park Loan, affordable financing is available for the acquisition and rehabilitation of manufactured home communities. Exciting news if you have an aging infrastructure that needs any rehabilitation! Funding is also available to purchase new parks and refinance existing debt on parks where owners want to increase affordability for residents.
The State of New York Mortgage Agency (SONYMA) is proud to announce that they now offer the same affordable, fixed-rate mortgages that they have been providing to low and moderate income home buyers since 1970 to existing and prospective park residents. This program could help you fill any vacancies you have in your community, so make sure you sit in on this presentation!
RPL 233 Community Basics
Joel Harper & Mark Glaser, Esq.
Section 233 of the Real Property Law contains imposes significant obligations on manufactured home community owners and tenants. This session will offer a refresher on Section 233 and will include important compliance tips that are so important in this era of enhanced enforcement.
OSHA Update and Top Ten Violations for Manufactured & Modular Home Industry
Understand how OSHA targets inspections and learn more about the tools and initiatives OSHA is utilizing to drive down workplace injuries and illnesses. After sitting through this presentation you will be able to recognize the most frequently cited OSHA standards. There have been many changes in the past two years – make sure you don’t miss out on learning all about what you need to do for your business!
Your brand is one of the most important aspects of your company. How do companies like Coca-Cola and Nike reach such high levels of brand recognition? With the rise of digital marketing the brand has moved up the ranks to the forefront of consumer trust & loyalty. Join us as we learn about branding strategy and of course, digital brand techniques that will give your business purpose and success.
NYS Building Code Update
John Addario, Brian Tollisen & William Sherman NYS DOS DBSC
This session will bring attendees up to date on recent activities with HUD regarding the State Approved Installation and Dispute Resolution Programs. In addition, NYS is in the process of adopting the 2018 International Family of Codes and New York State Supplement is anticipated to become effective. Although there are no significant changes anticipated to Appendix E of the International Residential Code, Manufactured Homes or other changes that will affect modular and manufactured homes, Department of State staff will be available to answer any questions related to the industry. A representative from the Division of Licensing Services will also be available to answer any certification questions you may have.
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